MINNEAPOLIS, MN --
(MARKET WIRE)
-- 10/09/2009 --
ShopNBC (NASDAQ: VVTV), the premium
lifestyle brand in electronic retailing, today announced the launch of the
"Eat Right America" show series on its multi-channel platform this
Saturday, October 10 at 2 am, 8 am, and 3 pm ET. ERA will feature guest
expert Dr. David Wertheimer and fitness expert Tracey Mallet with ShopNBC
hosts Kristine Kvanli, Allison Waggoner, and Kimberly Wells as they step
viewers through Eat Right America's personalized, sustainable weight-loss
solution. As part of the company's ShopNBC Anywhere initiative, customers
can shop via cable and satellite TV, mobile devices (iPhone and iPod
Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Eat Right America was founded in March 2007 with the goal of providing a
permanent solution to America's weight-loss problem and hope for future
generations. Eat Right America provides an online, personalized weight-loss
and fitness solution that brings to market fully developed, tested, and
proven nutritional principles developed over 16 years and helped nearly
9,000 patients.
Donna Tarantino-Loyle, ShopNBC's Director of Health & Beauty, said:
"Everyone at ShopNBC is genuinely excited to bring Eat Right America to our
viewers. What we love about the program is that it effectively tackles
weight-loss through customized plans for individuals. The fact that Eat
Right America is endorsed by numerous doctors and experts gives the program
further credibility as an easy, safe, and healthy choice for all
participants."
"Eat Right America is more than a company -- it is a critical call to
action," said Eat Right America's CEO Kevin Leville. "Our country's future,
and that of our children, depends on our ability to reverse the obesity
epidemic that currently affects over half of all Americans. This is not a
diet. It is a proven lifestyle that will fully nourish the body by
conquering food addictions and cravings."
The Eat Right America Nutrition Prescription Solution on ShopNBC
ERA's Nutrition Prescription: This is the nation's leading personalized
daily eating plan that is based on an initial online, automated
consultation. At the conclusion, the participant is provided a detailed
nutrient assessment, a health risk evaluation, and a comprehensive personal
eating plan designed to provide all the nutrients they need to eat their
way to an ideal weight.
Eat Right America Community Website: Success is a team effort. ERA's
interactive community website provides the motivation, education, direction
and support every person needs to succeed including the ERA Café -- a
social network of like-minded people with similar needs. The site also
enables the user to keep track of their daily eating plan.
The "Eat for Health" two-book series -- "The Mind and Body Makeover": The
Mind and Body Makeover includes step-by-step instructions on how to eat
your way to an ideal weight, along with an abundance of nutritious and
satisfying recipes.
"Eat for Health" Audio Book: For time poor individuals, the "Eat for
Health" Audio Book provides the convenience of listening in the car, while
exercising, or on the train to work.
Eat Right America Food Scoring Guide: ERA has scored every food so users
can easily identify the most nutritious foods in every category.
Lose Fat Fast (DVD): This DVD is the nation's leading personalized home
fitness program. Based on a simple online questionnaire, Tracey Mallet will
customize a workout to ensure you get the results you are looking for in
the shortest amount of time -- while working within your current
capabilities.
Eating Like a Nutritarian (DVD): This DVD introduces you to the building
blocks of "Eating Like A Nutritarian"; someone who naturally prefers the
most nutritious foods for the body.
For more information on these products, please visit us at www.ShopNBC.com.
About Eat Right America
Eat Right America's mission is to provide families with the motivation,
education, direction, and support they need to lose weight, keep it off,
and dramatically improve their health. Based on a simple philosophy "you
are what you eat," Eat Right America has developed one of the nation's
leading personalized, sustainable weight-loss solutions. The plan helps
ensure that people get the nutrients their body needs to seek its ideal
weight. It also includes a customized fitness program to provide a
well-rounded, healthy lifestyle plan.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium
lifestyle brand. The shopping network reaches 73 million homes in the
United States via cable and satellite television: DISH Network channels 134
and 228; DIRECTV channel 316. Programming is also streamed live on the web
at http://www.ShopNBC.TV. Its companion Internet site,
http://www.ShopNBC.com, is recognized as a top e-commerce site with
compelling product videos. ShopNBC is owned and operated by ValueVision
Media (NASDAQ: VVTV).
Contacts
ShopNBC
Media Relations
Anthony Giombetti
612-308-1190
