MINNEAPOLIS, MN -- (MARKET WIRE) -- 11/05/2009 -- ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the launch of an industry first, one-rate shipping and handling program to provide a premium shopping experience for its customers during Holiday 2009. The one-rate shipping initiative titled "ValueShipping" offers customers one low shipping rate for all purchases made within one day; all additional orders are shipped free. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

ValueShipping is a component to the company's overall Holiday 2009 ShopNBC With Confidence strategy, which collectively is a broad-based program comprised of a number of strategic initiatives designed to deliver a premium shopping experience. All items for sale at ShopNBC's multi-channel platform of TV, Internet and mobile are eligible as part of ValueShipping, and they need not be purchased within the same transaction -- only within the same 24-hour time frame between 12 am and 11:59 pm ET. The shipping rate charged within the 24-hour period is determined by charging only the highest shipping and handling cost of all of the items ordered. Items purchased must be shipped to the same address.

ValueShipping at ShopNBC was born through the innovation of new technologies and logistics infrastructure processes at the company's state-of-the-art distribution center in Bowling Green, Kentucky. With these new advancements and a centralized distribution center, ShopNBC's facility can package multiple items in one box. This results in increased efficiencies and savings to the company, which are passed directly on to the customer.

"We are constantly striving to make our shopping experience more enjoyable, easy and convenient," said Keith Stewart, ShopNBC's President & CEO. "ValueShipping is our latest effort in the company's customer centricity focus. We have now simplified their purchase decisions even more so by removing the added consideration and extra cost of multiple shipping and handling fees. Launched just in time for Holiday shopping 2009, we are excited to provide this great value to our customers as a benefit of shopping with ShopNBC."

Added Mr. Stewart: "Not only is ValueShipping a first in the TV shopping industry, but it also is a differentiator for us in our marketspace, which helps uniquely position ShopNBC to be more competitive and a true destination for gifts just in time for this Holiday season. Customers will be able to shop all day long and pay only one shipping rate for their entire purchase. We are saving customers money while being more environmentally conscious by shipping purchases together."

To find out more about ValueShipping and ShopNBC With Confidence, visit www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Anthony Giombetti
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